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Changing How the World Does Business: Fedex's Incredible Journey to Success - The Inside Story (Hardcover)
by Roger Frock
| Category:
FedEx, Corporate history, Corporate success, Innovation |
| Market price: ¥ 278.00
MSL price:
¥ 248.00
[ Shop incentives ]
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| Stock:
Pre-order item, lead time 3-7 weeks upon payment [ COD term does not apply to pre-order items ] |
MSL rating:
 Good for Gifts |
MSL Pointer Review:
An inspiring story about vision, innovation and entrepreneurship
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Author: Roger Frock
Publisher: Berrett-Koehler Publishers; 1 edition
Pub. in: October, 2006
ISBN: 1576754138
Pages: 239
Measurements: 9.3 x 6.2 x 1.1 inches
Origin of product: USA
Order code: BA01349
Other information: ISBN-13: 978-1576754139
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- MSL Picks -
It is hard to imagine what our lives would be like without the reliable overnight delivery system pioneered by FedEx. It is equally difficult to imagine the obstacles that had to be overcome to make this a viable business.
Roger Frock possesses two valuable attributes in telling the FedEx story. First of all he is the ultimate insider who started working with Fred Smith, the founder, before the company was even formed. Secondly, he writes well. The result is a fascinating book that can keep you up late at night.
This is a story about people who were captured by a dream, who lived that dream. The made the dream come true despite times when the dream verged into a nightmare. Not only did the company have to face the problems of a then government regulated industry, but also the OPEC oil embargo, well-established competitors in the air transportation industry and the constant need for venture capital.
Mr. Frock clearly develops the main events through each phase of the company's growth, showing how a committed, talented group of people can work together to make the impossible happen. Along the way he also illustrates solid business principles that can help any company seeking to set and achieve its goals.
(From quoting Michael Long, USA)
Target readers:
Business readers keen on vision, innovation and entrepreneurship.
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From Publisher
For a long time, it looked like FedEx would never get off the ground. The company's early years were an unending series of legal, financial, and operational crises that continually threatened its ability to stay in business. Yet FedEx's leaders and employees were incredibly resourceful and resilient. Pilots used personal credit cards to gas up planes, paychecks weren't cashed, and in one of the most famous episodes, founder Fred Smith literally gambled the company's last remaining funds to keep the planes flying. Becuase Roger Frock was with the companies from the start, he is able to chronicle these real-life hardships and hard-fought triumphs as only an insider can. With humor and insight, he describes how FedEx overcame impossible odds to become one of the world's greatest success stories, a revolutionary company that truly changed the way the world does business.
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Rolf Dobelli (MSL quote), USA
<2008-04-22 00:00>
FedEx is more than a household word; it is a household verb replacing the word "delivery" as in, "No worries, we'll FedEx this so they'll have it tomorrow." The story of this colorful company's history and the personalities that brought it to fruition is captivating - filled as it is with cliffhangers, dodged disasters and near failure. In the early days of Federal Express, nothing was a sure thing. Founder Fred Smith and his management team had to elude financial ruin while inventing an entirely new industry. Author and former FedEx general manager Roger Frock fondly recounts the tumultuous early days of the company, although you may wish he had shared more of his insight into the personality of Smith, who remains an elusive unknown. We recommend this book to those who enjoy rags-to-riches corporate stories or to anyone who relies on FedEx to deliver goods that "absolutely, positively have to be there overnight."
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Ronald B. Coffman (MSL quote), USA
<2008-04-22 00:00>
This is MUST READ for every member of any organization. Owners, managers, employees, the principles are the same. Roger has given the insider view of FedEx but the reader must decide how much of what kind made it a success. Was it the vision of Fred Smith or the hard work of the dedicated employees? Was it both? What tipped the scales? This will take it's place among the reference manuals of "how to" and "how not to". I challange the HR departments to pay attention and learn. This is employee dedication that doesn't respond to money and can't be bought. The abject loyalty between the executives, managers and employees are the only thing that held this leaky boat afloat. What a delicate balance between vision and dedication. Gutsy in it's most pristine form. |
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