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Search Engine Optimization For Dummies, Second Edition (For Dummies (Computer/Tech)) (Paperback)
by Peter Kent
| Category:
Search Engine Optimization, Search engine marketing, Internet marketing |
| Market price: ¥ 268.00
MSL price:
¥ 248.00
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| Stock:
Pre-order item, lead time 3-7 weeks upon payment [ COD term does not apply to pre-order items ] |
MSL rating:
 Good for Gifts |
| MSL Pointer Review:
The first about search engine optimization, this book cuts through the nonsense, providing a clear and simple explanation of how websites reach top positions in search engines. |
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Author: Peter Kent
Publisher: For Dummies; 2 edition
Pub. in: May, 2006
ISBN: 0471979988
Pages: 408
Measurements: 9.1 x 7.4 x 0.9 inches
Origin of product: USA
Order code: BA00676
Other information: ISBN-13: 978-0471979982
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- Awards & Credential -
An excellent text on search engine optimization that has received 5-star rating and sweeping reviews for its value. |
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- MSL Picks -
If you have a web site you've probably gotten e-mails from time to time offering to do all kinds of things to make your site more popular with search engines. This SPAM, of course, wants you to spend money with them.
Spending a lot less for this book will tell you what these people are offering to do. All of the standard techniques from keywords in the META statements to discussing how Flash might make your site look better to the human eye but might make the site all but invisible to a search engine.
This book contains all the "secrets" in a simple and easy to follow manner that is characteristic of the For Dummies series. This is one of those books you need to read and then to re-read every so often because it will give you new ideas to get better results from searches.
(From quoting John Matlock, USA)
Target readers:
Marketing managers, entrepreneurs, SEO leaders, website designers and producers, MBAs, computer science majors, and anyone else interested in building a great website.
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Peter Kent is the author of numerous other books about the Internet, including Pay Per Click Search Engine Marketing For Dummies, the best-selling Complete Idiot’s Guide to the Internet, and the most widely reviewed and praised title in computer-book history, Poor Richard's Web Site: Geek Free, Commonsense Advice on Building a Low-Cost Web Site. His work has been praised by USA Today, BYTE, CNN.com, Windows Magazine, Philadelphia Inquirer, and many others.
Peter has been online since 1984, doing business in cyberspace since 1991, and writing about the Internet since 1993. Peter's experience spans virtually all areas of doing business online, from editing and publishing an e-mail newsletter to creating e-commerce Web sites, from online marketing and PR campaigns to running a Web-design and -hosting department for a large ISP.
Peter was the founder of an e-Business Service Provider funded by one of the world's largest VC firms, Softbank/Mobius. He was VP of Web Solutions for a national ISP and VP of Marketing for a Web applications firm. He also founded a computer-book publishing company launched through a concerted online marketing campaign.
Peter now consults with businesses about their Internet strategies, helping them to avoid the pitfalls and to leap the hurdles they'll encounter online. He also gives seminars and presentations on subjects related to online marketing in general and search engine marketing in particular. He can be contacted at Consult@PeterKentConsulting.com, and more information about his background and experience is available at www.PeterKentConsulting.com.
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From Publisher
You have a cool Web site, and a really great product, service, or cause you want people to know about. But visitors aren’t beating down your cyber-door. What happened? The answer, most likely, is that you haven’t made your site irresistible to search engines.
Search engines have a great deal of control over the volume of traffic a Web site gets, because they put your site in front of people searching for your product or service. If you know the secrets of wooing the search engines, you can:
- Gain greater visibility for your site.
- Advance your position in the rankings.
- Avoid techniques that cause search engines to bump your site to the end of the list.
- Make pay-per-click advertising pay off.
In addition to the familiar ones like Google and Yahoo!, there are dozens of other search engines out there.
Search Engine Optimization For Dummies, 2nd Edition shows you how to create a site that will pop to the top like a cork whenever people search for related products or services. It will help you:
- become familiar with search engines and search directories and find out which keywords work.
- build your site with techniques that search engines like and avoid the ones they don’t.
- register your site with the top search systems and get it listed in directories.
- find out why links are important and see how to get other sites to link to yours.
- work with Google AdWords and Yahoo! Search, and explore the best and most economical ways to use pay-per-click advertising.
- discover the common mistakes that make Web sites invisible to search engines.
There’s even a companion Web site with all the links in the book neatly (and conveniently) arranged so you don’t have to type them, plus a bonus chapter to help you power up your skills. Search Engine Optimization For Dummies, 2nd Edition has been updated with the latest information on search engines plus plenty of tips and tricks to help your site get the attention it deserves!
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| View all 8 comments |
Paul Stevens (MSL quote), USA
<2007-01-30 00:00>
I've been a web designer for a long time and until recently had only employed what I picked up peripherally about search engine optimization. I was lucky enough to always have had my sites indexed but most of them never ranked terribly high, and none of my clients expressed any specific interest or were willing to pay for seo services, until recently.
So, having enjoyed other books in the Dummies series, I bought Search Engine Optimization for Dummies and have found it quite fascinating. Having a strong command of many facets of web development, I began tweaking a client's site as I read along. and in literally less than a week, his search position moved from who-knows-where up to the #5 spot on Google for the keywords he was most interested in. Maybe the speed of that result was atypical, but regardless of how long it takes to kick in, as long as you're smart about it and don't go too crazy, I'd say you are very likely to learn a lot about this mysterious art and improve traffic for your clients with the knowledge gained in this book.
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Brandon Hoffman (MSL quote), USA
<2007-01-30 00:00>
Peter Kent's Search Engine Optimization For Dummies takes a rather in depth look at how search engines work and how to best optimize websites to be sure to take full advantage of natural & paid search engine placement. The book focuses more on natural search engine placement and gives full strategies regarding keyword analysis, site structure, pagerank, link building & more. Included in the text is a brief explanation of Pay Per Click marketing as well as Pay Per Inclusion search engines. The book also includes tons of useful websites that explain certain issues further and links to free applications to help in the time consuming task of search engine optimization. Although I loved the book one irritating thing about it is that the author keeps pushing his website "search engine bulletin" but when you go to the website the domain has expired. I would assume that a marketing expert wouldnt allow this to happen but we all know where assuming gets you.
I consider myself to have intermediate knowledge of search engine optimization and online marketing and even though this was a "For Dummies" book I did learn a lot. Peter Kent has a good way of explaining things that keeps the read interesting and informative. If you want to learn more on this topic I highly suggest buying this book.
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Lori (MSL quote), USA
<2007-01-30 00:00>
Excellent book! I purchased this book from Amazon two weeks ago, and as geeky as it may sound, I cannot put it down! It is interesting and an easy read as well. When I purchased the book, I really didn't have any expectations because there were so many of its kind available, but I definitely hit the jackpot on this one! As you can tell, I'm really excited about it! I am in the process of optimizing my Web site in conjunction with reading the book. I am a new Web designer in the business, and I am thankful that I found this gem. I highly recommend you purchase this book and learn the importance of SEO. You won't be sorry!
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D. Ciomek (MSL quote), USA
<2007-01-30 00:00>
This book is the the first book you should read about search engine optimization (SEO). It does not cover a lot about pay-per-click advertising (see his other book to be published Dec. 2005). For SEO, however, it explains all the basics as well as some rather advanced details. I was hesitant initially because of the dummies title, but had to realize this book is great. It explains also some advanced tools to evaluate keywords (pull frequency info from the search engines), analyze site traffic, and things that will help you get a higher page rank and better rankings in general, such as having keywords in the links linking to your site etc. Helped me bringing our pages in the top 10 for some highly relevant niche keywords and achieve great results.
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View all 8 comments |
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