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Search Engine Optimization For Dummies, Second Edition (For Dummies (Computer/Tech)) (平装)
by Peter Kent
| Category:
Search Engine Optimization, Search engine marketing, Internet marketing |
| Market price: ¥ 268.00
MSL price:
¥ 248.00
[ Shop incentives ]
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| Stock:
Pre-order item, lead time 3-7 weeks upon payment [ COD term does not apply to pre-order items ] |
MSL rating:
 Good for Gifts |
| MSL Pointer Review:
The first about search engine optimization, this book cuts through the nonsense, providing a clear and simple explanation of how websites reach top positions in search engines. |
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AllReviews |
1 Total 1 pages 8 items |
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Paul Stevens (MSL quote), USA
<2007-01-30 00:00>
I've been a web designer for a long time and until recently had only employed what I picked up peripherally about search engine optimization. I was lucky enough to always have had my sites indexed but most of them never ranked terribly high, and none of my clients expressed any specific interest or were willing to pay for seo services, until recently.
So, having enjoyed other books in the Dummies series, I bought Search Engine Optimization for Dummies and have found it quite fascinating. Having a strong command of many facets of web development, I began tweaking a client's site as I read along. and in literally less than a week, his search position moved from who-knows-where up to the #5 spot on Google for the keywords he was most interested in. Maybe the speed of that result was atypical, but regardless of how long it takes to kick in, as long as you're smart about it and don't go too crazy, I'd say you are very likely to learn a lot about this mysterious art and improve traffic for your clients with the knowledge gained in this book.
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Brandon Hoffman (MSL quote), USA
<2007-01-30 00:00>
Peter Kent's Search Engine Optimization For Dummies takes a rather in depth look at how search engines work and how to best optimize websites to be sure to take full advantage of natural & paid search engine placement. The book focuses more on natural search engine placement and gives full strategies regarding keyword analysis, site structure, pagerank, link building & more. Included in the text is a brief explanation of Pay Per Click marketing as well as Pay Per Inclusion search engines. The book also includes tons of useful websites that explain certain issues further and links to free applications to help in the time consuming task of search engine optimization. Although I loved the book one irritating thing about it is that the author keeps pushing his website "search engine bulletin" but when you go to the website the domain has expired. I would assume that a marketing expert wouldnt allow this to happen but we all know where assuming gets you.
I consider myself to have intermediate knowledge of search engine optimization and online marketing and even though this was a "For Dummies" book I did learn a lot. Peter Kent has a good way of explaining things that keeps the read interesting and informative. If you want to learn more on this topic I highly suggest buying this book.
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Lori (MSL quote), USA
<2007-01-30 00:00>
Excellent book! I purchased this book from Amazon two weeks ago, and as geeky as it may sound, I cannot put it down! It is interesting and an easy read as well. When I purchased the book, I really didn't have any expectations because there were so many of its kind available, but I definitely hit the jackpot on this one! As you can tell, I'm really excited about it! I am in the process of optimizing my Web site in conjunction with reading the book. I am a new Web designer in the business, and I am thankful that I found this gem. I highly recommend you purchase this book and learn the importance of SEO. You won't be sorry!
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D. Ciomek (MSL quote), USA
<2007-01-30 00:00>
This book is the the first book you should read about search engine optimization (SEO). It does not cover a lot about pay-per-click advertising (see his other book to be published Dec. 2005). For SEO, however, it explains all the basics as well as some rather advanced details. I was hesitant initially because of the dummies title, but had to realize this book is great. It explains also some advanced tools to evaluate keywords (pull frequency info from the search engines), analyze site traffic, and things that will help you get a higher page rank and better rankings in general, such as having keywords in the links linking to your site etc. Helped me bringing our pages in the top 10 for some highly relevant niche keywords and achieve great results.
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Kevin Harwood (MSL quote), USA
<2007-01-30 00:00>
A great book with overviews of search engines, how search works, how to find important keywords, how to optimize your site for search engine placement, back links and more. Covers the material in a very readable and easy to understand format while also going into sufficient depth to lend meat to the subject matter. Covers the topics in a logical flow with cross referencing to other portions of the book. Of the books available on the market, I highly recommend the Dummies book be added to your library.
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L. Walker (MSL quote), USA
<2007-01-30 00:00>
Search Engine Optimization can be a pretty overwhelming subject. Based on the fees that SEO companies charge, I assumed that SEO was right up there with rocket science. However, I would compare reading Peter Kent's book to pulling away the curtain and seeing a little old man acting as the great and powerful Oz. Peter Kent does an excellent job brushing aside all of the complex notions of SEO and revealing the rather simplistic, yet precise, concepts behind each of the techniques. This book will explain SEO, tell you exactly which techniques to implement, and guide you safely through all of the SEO landmines. |
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Levski (MSL quote), USA
<2007-01-30 00:00>
Before reading this book, I was in the process of collecting quotes from several search engine optimization companies to better optimize our site. Thankfully, I didn't accept any of the companies offers before I read this book. This book gave me the knowledge to ask the right questions and weed out "search engine optimization" companies who wanted to do nothing more than take our money.
This book provided an excellent overview of the different things someone can do to better promote their site. It's great for someone (like myself) who's never had to do this before. If someone has the time, it's amazing how many simple tools can be done by oneself - if he has the time.
My only complaint about the book is that it seems skewed more to web sites that sell stuff online rather than those that simply provide information (such as my company's site). Still it was a good read and armed me with the knowledge to make my site even better.
A must for those who want to know the basics.
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Nancy McCulley (MSL quote), USA
<2007-01-30 00:00>
My son and I have a small business and have been trying to optimize our web site the "grass roots" way. The more we searched online the more we found out we didn't know. We were so frustrated we started talking to the "big boys" - optimization companies that want large monthly fees to take over. Then I decided to go to Barnes and Noble and ask them if there were any books on Internet Search Engines and optimization. They took me over to the computer section, handed me Search Engine Optimzation for Dummies and said "This is all you need. All the answers are in this book. You don't have to pay some company to do it." I bought the book and knew by the end of the first page that all the answers were in this book. It has truly saved our sanity.
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1 Total 1 pages 8 items |
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