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Getting China and India Right: Strategies for Leveraging the World's Fastest Growing Economies for Global Advantage [IMPORT] (Hardcover)
by Anil K. Gupta , Haiyan Wang
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Author: Anil K. Gupta , Haiyan Wang
Publisher: Jossey-Bass
Pub. in: February, 2009
ISBN: 0470284242
Pages: 272
Measurements:
Origin of product: USA
Order code: BA01544
Other information: ISBN-13: 978-0470284247
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From publisher
This book is the first strategic guide for multi-national corporations (MNCs)who are contemplating expanding into both China and India. Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-100f the population. This is a missed opportunity. China and India are the only two countries that constitute four realities that are strategically crucial for the global enterprise:
- Both provide mega-markets for almost every product and service
- Both have platforms that will dramatically reduce the company's global cost structure
- Both have platforms that will significantly boost the company's global technology and innovation base
- Both are springboards for the mergence of new fearsome global competitors
This book aims to shed light on the brutal competition for markets and resources in China and India as well as lays out the strategic action implications for those companies who want to emerge as the global players of tomorrow.
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A guest reviewer (MSL quote), USA
<2008-11-09 00:00>
Tennessee Williams's Pulitzer Prize winning play "Cat on a Hot Tin Roof" is a reverie filled drama of lust, greed, and death that puts emphasis on the interaction of families. Williams creates universal characters that are pathetic yet familiar and therefore warrant the reader's sympathy. He writes with such deceptive simplicity that he masks his characters's inner turmoil initially, making the turnout of such characterizations intriguing. The play presents that humanity isn't beautiful while attempting to shed light on the emotional lies that govern the interaction of families. "Cat on a Hot Tin Roof"'s intertwining themes of the lie of life and the deception of death provide the reader with insight towards the amblivalence of life.
To say so much within such a short piece is a mystery within itself. The sheer power of the plot is testimony of Williams's genius. The play is beautifully constructed and hits upon many themes and emotions with clarity and precision, making it an enjoyable read while having substance. I did an analysis of this book for my junior Reading class, and recommend the read to anyone seeking high drama and a well rounded take on death.
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