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The Back of the Napkin: Solving Problems and Selling Ideas with Pictures (Paperback)
by Dan Roam
| Category:
Influencing skills, Presentation, Communication |
| Market price: ¥ 250.00
MSL price:
¥ 208.00
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| Stock:
Pre-order item, lead time 3-7 weeks upon payment [ COD term does not apply to pre-order items ] |
MSL rating:
 Good for Gifts |
MSL Pointer Review:
A wonderful instructional manual that teaches you the power of visual thinking in four lessons - introduction to visual thinking, discovering ideas, developing ideas, and selling ideas.
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Author: Dan Roam
Publisher: Portfolio Hardcover
Pub. in: March, 2008
ISBN: 1591841992
Pages: 288
Measurements: 7.4 x 7.1 x 1.2 inches
Origin of product: USA
Order code: BA
Other information: ISBN-13: 978-1591841999
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Rate this product:
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- Awards & Credential -
One of the bestsellers on the topic of presentation on Amazon.com. |
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- MSL Picks -
Most business books fall into a few broad categories, and though this one might be lumped in the category of how to do presentations, it is really much cooler than that. I guess I find it so cool because I can't really draw a straight line with a ruler. My kids are pretty good artists, but that comes from my wife's side. I am a musician. This book shows you how to use simple drawings and sketches to communicate much more effectively.
If you are like me, when you have to draw an org chart or some other image associated with business, you will follow the traditional, easy to follow model closest at hand. Dan Roam says no. He wants you to think about what it is you are really trying to say and let your mind communicate that with a fresh image that shows what it is you want to say simply and clearly.
He divides the book into four parts. In Part 1 he introduces the basic ideas of thinking in terms of compelling images, which problems are best handled with pictures and how to use images. Roam also uses four steps to teach you visual thinking: Look, See, Imagine, and Show.
Part II teaches you how to think visually and implement the rules. Part II takes you through a series of standard business issues and questions and then shows you how to tell your story in a more compelling way with images. Remember, these images are simple drawings rather than great works of art or anything that requires high powered graphics software.
Part IV draws conclusions for you. I love the chapter entitled, "Everything I Know About Business I Learned in Show-And-Tell." How compelling you find it, I don't know, but he sure makes a good point. Remember, this isn't impressionism or impulse drawings. You must think clearly about what you are trying to say and wrestle awhile to find the right image or images to tell that story. But you must find simple and clear images to show your audience so they can absorb it quickly no matter how long it took you to come up with it.
Great book with lots of good drawings to spark your imagination and very well done text.
A fresh and interesting book.
(From quoting Craig Matteson, USA)
Target readers:
Executives, managers, marketing and marketing communication pros, salespeople and MBAs.
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Dan Roam is the founder and president of Digital Roam Inc., a management- consulting firm that helps business executives solve complex problems through visual thinking. He has brought his unique approach to clients such as General Electric, Wal-Mart, Wells Fargo Bank, the U.S. Navy, HBO, News Corporation, and Sun Microsystems, among many others. He lectures around the country for clients and at business conferences.
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From Publisher
A bold new way to tackle tough business problems - even if you draw like a second grader
When Herb Kelleher was brainstorming about how to beat the traditional hub-and- spoke airlines, he grabbed a bar napkin and a pen. Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers.
Used properly, a simple drawing on a humble napkin is more powerful than Excel or PowerPoint. It can help crystallize ideas, think outside the box, and communicate in a way that people simply “get”. In this book Dan Roam argues that everyone is born with a talent for visual thinking, even those who swear they can’t draw.
Drawing on twenty years of visual problem solving combined with the recent discoveries of vision science, this book shows anyone how to clarify a problem or sell an idea by visually breaking it down using a simple set of visual thinking tools - tools that take advantage of everyone’s innate ability to look, see, imagine, and show.
THE BACK OF THE NAPKIN proves that thinking with pictures can help anyone discover and develop new ideas, solve problems in unexpected ways, and dramatically improve their ability to share their insights. This book will help readers literally see the world in a new way.
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| View all 6 comments |
Publisher’s Weekly, USA
<2008-07-25 00:00>
The premise behind Roam's book is simple: anybody with a pen and a scrap of paper can use visual thinking to work through complex business ideas. Management consultant and lecturer Roam begins with a “watershed moment”: asked, at the last minute, to give a talk to top government officials, he sketched a diagram on a napkin. The clarity and power of that image allowed him to communicate directly with his audience. From this starting point, Roam has developed a remarkably comprehensive system of ideas. Everything in the book is broken down into steps, providing the reader with “tools and rules” to facilitate picture making. There are the four steps of visual thinking, the six ways of seeing and the “SQVID”- a clumsy acronym for a “full brain visual work out” designed to focus ideas. Roam occasionally overcomplicates; an extended case study takes up a full third of the book and contains an overload of images that belie the book's central message of simplicity. Nonetheless, for forward-thinking management types, there is enough content in these pages to drive many a brainstorming session. |
Daniel H. Pink, author of A Whole New Mind, USA
<2008-07-25 00:00>
As painful as it is for any writer to admit, a picture "is" sometimes worth a thousand words. That's why I learned so much from this book. With style and wit, Dan Roam has provided a smart, practical primer on the power of visual thinking. |
Dan Heath, author of Made to Stick, USA
<2008-07-25 00:00>
Inspiring! It teaches you a new way of thinking in a few hours - what more could you ask from a book? |
Temple Grandin, author of Thinking in Pictures, USA
<2008-07-25 00:00>
This book is a must read for managers and business leaders. Visual thinking frees your mind to solve problems in unique and effective ways. |
View all 6 comments |
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