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A Whole New Mind : Why Right-Brainers Will Rule the Future (Paperback)
by Daniel H. Pink
| Category:
Creativity, Innovation, Social trends, Non-fiction |
| Market price: ¥ 168.00
MSL price:
¥ 158.00
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| Stock:
Pre-order item, lead time 3-7 weeks upon payment [ COD term does not apply to pre-order items ] |
MSL rating:
 Good for Gifts |
| MSL Pointer Review:
Claiming that the future belongs to those right-brain- directed people, this book is a perfect handbook for tech sector innovation. |
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Author: Daniel H. Pink
Publisher: Riverhead Books, Reprint
Pub. in: March, 2006
ISBN: 1594481717
Pages: 288
Measurements: 9.0 x 6.1 x 0.6 inches
Origin of product: USA
Order code: BA00060
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- Awards & Credential -
Already in its 8th printing after publication one year ago, A Whole New Mind was rated the "Best Book of 2005" by "Strategy + Business", Fast Company, 800 CEO Read, and Miami Herald. |
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- MSL Picks -
This is an important book which describes a new emerging world of work which will require a new kind of thinking to survive. This is a book for those of us who live in the first world. We have moved from the agricultural to the industrial to the knowledge economy and thought that we would be residing here for some time yet. Not so according to Pink. This is a survival guide for thinking in the new age, and it is already here.
In short, more of the same won't do anymore. Firstly, people are satiated with an abundance of choice and are looking more and more for meaning and beauty rather than `things'. Manufacturing is declining because Asia is producing goods at costs that we could not possibly compete with. Basic left brain tasks are being done at a basic cost - white collar as well as blue collar work. "One in ten jobs in the US computer, software and information technology will move overseas in the next two years. One in four jobs will be off - shored by 2010." In addition, automation is replacing many of the existing left brain focused tasks and is faster and more efficient.
The answer? Develop "High concept, high touch." (Classic red and yellow thinking functions). This is the new conceptual age... Pink is not suggesting that we abandon the left for the right, but that we specialize in the right and add it to the left that we have already developed. Using both sides of the brain is the key to success - not one side.
We are in the process of massive change. This change will create a new "age" for us. Success will come from mastery of the right side thinking skills, not the existing left side. The basis of this massive shift for us comes from the three A's: Abundance, Asia and automation. The answer lies in the development of six key right brain senses:
Design, Story, symphony, empathy, play and meaning. Pink calls this the "right brain rising." The book develops each of these senses.
Developing interconnectedness and adding whole brain power at work is the message and I think it is one that we would do well to adopt in Australia and New Zealand. Pink suggests that if you are in any doubt about your future, ask the following three questions about what you do:
1. Can someone overseas do it cheaper?
2. Can a computer do it faster?
3. Am I offering something that satisfies the nonmaterial transcendent desires of an abundant age?
This is an easy book to read and answers a lot of questions around "where to go for business in the future." We ignore the messages in this book at our peril. (From quoting Janis Grummitt, New Zealand)
Target readers:
Business professionals, MBAs and other readers
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Daniel H. Pink is a former White House speechwriter and the author of the bestseller Free Agent Nation. A contributing editor at Wired magazine, he has written on work, business, and politics for The New York Times, Harvard Business Review, Slate, Salon, Fast Company, and other publications. He has also lectured to corporations, universities, and associations around the world on economic transformation and business strategy, and has analyzed commercial and social trends for dozens of television and radio programs.
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From the Publisher:
A groundbreaking guide to surviving and thriving in a world turned upside down by rising affluence, the outsourcing of good jobs abroad, and the computerization of our livesLawyers. Accountants. Radiologists. Software engineers. That's what our parents encouraged us to become when we grew up. But Mom and Dad were wrong. The future belongs to a very different kind of person with a very different kind of mind. The era of "left brain" dominance, and the Information Age that it engendered, are giving way to a new world in which "right brain" qualities-inventiveness, empathy, meaning-predominate. That's the argument at the center of this provocative and original book, which uses the two sides of our brains as a metaphor for understanding the contours of our times.
In the tradition of Emotional Intelligence and Now, Discover Your Strengths, Daniel H. Pink offers a fresh look at what it takes to excel. A Whole New Mind reveals the six essential aptitudes on which professional success and personal fulfillment now depend, and includes a series of hands-on exercises culled from experts around the world to help readers sharpen the necessary abilities. This book will change not only how we see the world but how we experience it as well.
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The last few decades have belonged to a certain kind of person with a certain kind of mind – computer programmers who could crank code, lawyers who could craft contracts, MBAs who could crank numbers. But the keys to the kingdom are changing hands. The future belongs to a very different kind of person with a certain kind of mind – creators and empathizers, pattern recognizers and meaning makers. These people – artists, inventors, designers, storytellers, caregivers, consolers, big picture thinkers – will now reap society's richest rewards and share its great joys.
This book describes a seismic – though as yet undetected – shift now underway in much of the advanced world. We are moving an economy and a society built on logical, linear, computer-like capabilities of the Information Age to an economy and a society built on inventive, empathic, big picture capabilities of what’s rising in its place, the Conceptual Age. A Whole New Mind is anyone who wants to survive and thrive in this emerging world – people uneasy in their careers and dissatisfied with their lives, entrepreneurs and business leaders eager to stay ahead of the next wave, parents who want to equip their children for the future, and the legions of emotionally astute and creatively adroit people whose distinctive abilities the Information Age are often overlooked and undervalued.
In this book, you will learn 6 essential aptitudes – what I call "the six senses", on which professional success and personal satisfaction increasingly will depend. Design. Story. Symphony. Empathy. Play. Meaning. These are fundamentally human aptitudes that everyone can master – and help you to do that is my goal….
A change of such magnitude is complex. But the argument at the heart of this book is simple. For nearly a century, Western society in general, and American society in particular, has been dominated by a form of thinking and an approach to life that is narrowly reductive and deeply analytical. Ours has been the age of "knowledge worker," the well-educated manipulator of information and deployed of expertise. But that is changing. Thanks to an array of forces – material abundance that is deepening our nonmaterial yearnings, globalization that is shipping whit-collar work overseas, and powerful technologies that are eliminating certain kinds of work altogether – we are entering a new age. It is an age animated by a different form of thinking a new approach to life – one that prizes aptitudes that I call "high concept" and "high touch." High concept involves the capacity to detect patterns and opportunities, to create artistic and emotional beauty, to craft a satisfying narrative, and assemble seemingly unrelated ideas into something new. High touch involves the ability to empathize with others, to understand the subtleties of human interaction, to find joy in one’s self and to elicit it in others, and to stretch beyond the quotidian in pursuit of purpose and meaning.
As it happens, there's a convenient metaphor that encapsulates the change I'm describing – and it's right inside your head. Your brain is divided into two hemispheres. The left hemisphere is sequential, textual, and analytical. The right hemisphere is simultaneous, contextual, and synthetic. Of course, we enlist both halves of our brain for even the simplest tasks. And the respective traits of the two hemispheres have often been caricatured well beyond what science actually reveals. But the legitimate scientific differences between the two hemispheres of the brain do yield a powerful metaphor for interpreting our present and guiding our future. Today, the defining skills of the previous era – the metaphorically "left-brain" capabilities that powered the Information Age – are necessary but no longer sufficient. And the capabilities that we once disdained or though frivolous – the metaphorically "right-brain" qualities of inventiveness, empathy, joyfulness, and meaning – increasingly will determine who flourishes and who flounders. For individuals, families, and organizations, professional success and personal fulfillment now require a whole new mind. (From the Introduction)
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| View all 13 comments |
Tom Peters (author of In Search of Excellence) (MSL quote), USA
<2006-12-28 00:00>
This book is a miracle. On one hand, it provides a completely original and profound analysis of the most pressing personal and economic issue of the days ahead – how the gargantuan changes wrought by technology and globalization are going to impact the way we live and work and imagine our world. Then Dan Pink provides an equally original and profound and practical guidebook for survival – and joy – in this topsy-turvy environment. I was moved and disturbed and exhilarated all at once. A few years ago, Peter Drucker wondered whether the modern economy would ever find its Copernicus. With this remarkable book, we just may have discovered our Copernicus for the brave new age that's accelerating into being. |
Po Bronson (author of What Should We Do with Our Life) (MSL quote), USA
<2006-12-28 00:00>
A Whole New Mind is a very important, convincingly argued, mind- altering book. |
Seth Godin (author of Purple Cow and Free Prize Inside) (MSL quote), USA
<2006-12-28 00:00>
Wow! This is not a self-help book. It's way more important than that. It's one of those rare books that mark a turning point, one of those books you wish you read before everyone else did. Once again, Dan Pink nails it. |
US News and World Report (MSL quote), USA
<2006-12-28 00:00>
Right on the money. |
View all 13 comments |
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