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E-Mail Selling Techniques: That Really Work (Paperback)
by Stephan Schiffman
| Category:
maketing, selling |
| Market price: ¥ 120.00
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¥ 108.00
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Author: Stephan Schiffman
Publisher: Adams Media
Pub. in: November, 2006
ISBN: 1593377444
Pages: 160
Measurements: 8.2 x 5.4 x 0.6 inches
Origin of product: USA
Order code: BA01582
Other information: ISBN-13: 978-1593377441
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Stephen Schiffman (New York, NY) has trained more than 350,000 salespeople at such firms as AT&T Information Systems, Chemical bank, Manufacturer's Hanover Trust, Motorola and U.S Health Care. Schiffman is president of D.E.I. Management Group. He is author of such bestselling books as Cold Calling Techniques (That Really Work!) and Closing Techniques (That Really Work!).
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From publisher
E-mail has revolutionised the way we do business. In "E-mail Selling Techniques", sales guru Stephan Schiffman addresses e-mails' role in the twenty-first century sale: when to use e-mail to correspond with a prospect or established account, and when a traditional medium is more appropriate. "E-mail Selling Techniques" offers essential guidelines for the proper length and format of sales e-mails, advice on tone and content and tips for writing attention-grabbing subject lines. The essential book for sales professionals who rely on computers and portable e-mail devises to get the deal done.
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