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						 A Sense of Urgency  (Audio CD)
						  by John P. Kotter 
						 
						
	
	
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								 Author: John P. Kotter 
								Publisher: Brilliance Audio on CD Unabridged; Unabridged edition  
								Pub. in: September, 2008 
								ISBN: 1423369351  
								Pages: 128 
								Measurements: 7 x 5 x 1.4 inches  
								Origin of product: USA 
								Order code: BB00132 
								Other information: 978-1423369356 
  
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								 John P. Kotter is Konosuke Matsushita Professor of Leadership, Emeritus, at Harvard Business School, and is widely regarded as the world's foremost authority on leadership and change. His has been the premier voice on how the best organizations actually do change. 
  
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								 From publisher
  Most organizational change initiatives fail spectacularly (at worst) or deliver lukewarm results (at best). In his international bestseller Leading Change, John Kotter revealed why change is so hard, and provided an actionable, eight-step process for implementing successful transformations. The book became the change bible for managers worldwide. 
  Now, in Urgency, Kotter shines the spotlight on the crucial first step in his framework: creating a sense of urgency by getting people to actually see and feel the need for change. 
  Why focus on urgency? Without it, any change effort is doomed. Kotter reveals the insidious nature of complacency in all its forms and guises. 
  In this exciting new book, Kotter explains:
  - How to go beyond "the business case" for change to overcome the fear and anger that can suppress urgency - Ways to ensure that your actions and behaviors -- not just your words -- communicate the need for change - How to keep fanning the flames of urgency even after your transformation effort has scored some early successes
  Written in Kotter's signature no-nonsense style, this concise and authoritative guide helps you set the stage for leading a successful transformation in your company. 
  
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