|
|
Wharton on Dynamic Competitive Strategy (Hardcover)
by George S. Day , David J. Reibstein(Editor)
| Category:
Strategy, Business |
| Market price: ¥ 478.00
MSL price:
¥ 458.00
[ Shop incentives ]
|
| Stock:
Pre-order item, lead time 3-7 weeks upon payment [ COD term does not apply to pre-order items ] |
MSL rating:
 Good for Gifts |
| MSL Pointer Review:
The competitive challenges in business world are more complex and fast-moving than ever, which demands dynamic competitive strategies - you'll find them all in this book! |
| If you want us to help you with the right titles you're looking for, or to make reading recommendations based on your needs, please contact our consultants. |
Detail |
Author |
Description |
Excerpt |
Reviews |
|
|
|
Author: George S. Day , David J. Reibstein(Editor)
Publisher: Wiley
Pub. in: February, 2001
ISBN: 0471172073
Pages: 465
Measurements: 9.3 x 6.4 x 1.5 inches
Origin of product: USA
Order code: BA00837
Other information: ISBN-13: 978-0471172079
|
|
Rate this product:
|
|
- MSL Picks -
The Wharton Business School at the University of Pennsylvania is the oldest business school in America and one of the most revered institutions of business study in the world. Both editors are marketing professors at The Wharton School, the world's leading business school (Business Week and Financial Times). George Day is well-known for his market-driven strategy, while David Reibstein is one of the leading scholars in the field of competitive marketing strategy. The book is split in 4 parts, each consisting of 3-to-5 stand-alone chapters.
Part I (Chapters 1-4): Understanding Advantages in a Changing Competitive Environment - discusses competitive arenas, competitor analysis, and competitive advantage. The first two chapters expand largely on Michael Porter's (Harvard Business School) frameworks, whereby the other two chapters introduce approaches to include policy and technology trends into the strategic planning process.
The aim of Part II (Chapters 5-9): Anticipating Competitors' Actions - is to get inside the heads of competitors. Chapters 5 and 6 explain the possible use of the game theory within competitive strate!gy and strategic decision making. Chapter 7 builds on these chapters to integrate the economic frame (chapter 5), the behavioral frame (chapter 6), with an coevolution frame. The final chapters of this part introduce frameworks and approaches to understanding competitor response and competitive relationships.
Part III (Chapters 10-14): Formulating Dynamic Competitive Strategies - builds on the first two parts and introduces approaches to designing strategies. It introduces reactive strategies, preemptive strategies, signaling opportunities and uses, competitive positioning, and antitrust constraints (which is increasingly important to companies).
In Part IV (Chapters 15-17): Choosing Among Alternative Competitive Strategies - the three chapters introduce methods and frameworks for choosing the right strategy. Chapter 15, in which conjoint analysis is combined with scenario analysis, is perhaps the most complicated chapter of the book. Part IV also introduces the possibilities to use simulation! Tests for analyzing and testing strategies.
Although this book is named "Wharton on Dynamic Competitive Strategy", there are various chapters from other academic institutions. Each chapter is an excellent piece of work and can be read on a stand-alone basis. The insights and approaches presented here are illustrated with real-world examples which demonstrate how these approaches can be applied to your strategic challenges.
This groundbreaking new book will change your view of strategy and give you the tools you need to succeed in a dynamic and intensely challenging world.
- From quoting Gerard Kroese
Target readers:
Entrepreneurs, managers, and business owners
|
|
- Better with -
Better with
Seeing What's Next: Using the Theories of Innovation to Predict Industry Change
:
|
|
Customers who bought this product also bought:
|
|
George S. Day, PhD, is a marketing professor at The Wharton School. He is widely recognized as the father of market-driven strategy.
David J. Reibstein, PhD, is a marketing professor at The Wharton School. He is the leading scholar in the field of competitive marketing strategy.
|
|
From the publisher
Wharton on Dyanmic Competitive Strategy The competitive challenges facing you are more complex and fast-moving than ever. This environment demands dynamic competitive strategies - strategies that anticipate and adjust to competitors’ countermoves, shifting customer demands, and changes in the business world. Wharton on Dynamic Competitive Strategy offers new perspectives on competitive strategy from a distinguished group of faculty at Wharton and other leading business schools around the world. This book presents the best insights from decades of research in key areas such as competitive strategy, simulations, game theory, scenario planning, public policy, and market-driven strategy. It represents the most cohesive collection of insights on strategy ever assembled by a leading school of business. Developed for the thinking manager, Wharton on Dynamic Competitive Strategy provides deep insights into the true dynamics of competition. In contrast to popular, quick-fix formulas for strategic success, this book provides perspectives that will help you better understand the underlying dynamics of competitive interactions and make better strategic decisions in a rapidly changing and uncertain world. The insights and approaches presented here are illustrated with real-world examples which demonstrate how these approaches can be applied to your strategic challenges. These chapters will help you better address key strategic issues such as:
- Anticipating competitors' responses using game theory, simulations, scenario planning, conjoint analysis, and other tools - and designing the best strategy in light of these expected responses
- Planning for multiple rounds of competition in the way that chess players think through multiple moves
- Understanding how changes in technology and public policy or moves by competitors can undermine your current advantages or neutralize future advantages
- Broadening your range of options for reacting to moves by competitors
- Signaling and preempting rivals
This groundbreaking new book will change your view of strategy and give you the tools you need to succeed in a dynamic and intensely challenging world.
|
| View all 6 comments |
Professor Don Lehmann (MSL quote), Columbia University Graduate School of Business
<2007-06-12 00:00>
An ambitious and welcomed effort at addressing strategy from an interdisciplinary perspective. |
Jon M. Huntsman (MSL quote), Chairman and CEO Huntsman Corporation
<2007-06-12 00:00>
Wharton on Dynamic Competitive Strategy weaves together an unprecedented interdisciplinary analysis of competitive strategies that any global manager should consider indispensable reading... An impressive book. |
Nostrand (MSL quote), USA
<2007-06-12 00:00>
This book is wonderful. Unlike many business books which take one very simple concept and drive it into the ground over 400 pages, Wharton on Dynamic Competitive Strategy has several (17) discrete topics which are interlinked through common themes. Need to understand applications of game theory to strategy formulation? Want to understand how to structure scenario analysis for a working session with a group of business unit directors? This book will help you understand some very academic concepts with very real, material impact when used properly.
This is also a great book for MBA students who want to understand a topic before taking to a whole class.
One final point, the caliber of the authors is incredible. Each author is writing about his/her specific areas of expertise, and the topics are extremely timely.
These are my opinions alone and not necessarily those of my employer. |
Daniel (MSL quote), USA
<2007-06-12 00:00>
This book is amazingly well written and goes from the basics of strategy to more complex subjects such as game theory. But the best of it is not the wide variety of strategy subjects or the amount of real world examples it uses but the integration between chapters. One can easily read this book at once or skip to chapters that are more interesting to him/her.
I consider this book essential for MBA students, management consultants and managers in general. Excellent choice! |
View all 6 comments |
|
|
|
|
