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Branded Customer Service: The New Competitive Edge [ILLUSTRATED] (平装)
by Janelle Barlow , Paul Stewart
| Category:
Customer service, Sales & marketing, Business |
| Market price: ¥ 208.00
MSL price:
¥ 168.00
[ Shop incentives ]
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| Stock:
Pre-order item, lead time 3-7 weeks upon payment [ COD term does not apply to pre-order items ] |
MSL rating:
 Good for Gifts |
| MSL Pointer Review:
An inspiring and thought-provoking read on using customer service as a competitive advantage. |
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AllReviews |
1 Total 1 pages 6 items |
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Rod Oram, USA
<2008-08-12 00:00>
Barlow and Stewart reveal the secret of consumer loyalty. Consumers and companies alike should rejoice at the insights they offer. |
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Sirish Mani, USA
<2008-08-12 00:00>
This book is not only well written, it shows very clearly how to incorporate brand into service delivery. |
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Mark Di Somma, USA
<2008-08-12 00:00>
This book makes a welcome stand for where brand needs to go. A wake-up call to companies worldwide. |
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Bruce Scheer , USA
<2008-08-12 00:00>
Read this book for a foundation on which to base your customer service, for practical tips, and for sustainable advantages.
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Joe Calloway, USA
<2008-08-12 00:00>
Buy this book now for every employee and take your company to the next level of competitive performance. |
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From a guest reviewer, USA
<2008-08-12 00:00>
Janelle Barlow and Paul Stewart got it right. Having spent my entire 30 year professional career in the services industry it was clear the book was based not only on comprehensive research but also on practical experience. Their theories and advice can and should be applied in organizations of all sizes.
The book is entertaining and convincing. The reader will be able to relate to the real life examples the authors describe. They explain in easy to understand detail how to brand your organization from the inside out, effectively defining your organizational DNA. In addition, I have seen their advice work in numerous organizations. Implementing their processes is the equivalent of a Super Bowl ad.
Branded Customer Service is not only the best brand development book I have read, it is also the best business book I have read. |
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1 Total 1 pages 6 items |
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