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Customers For Life: How To Turn That One-Time Buyer Into a Lifetime Customer (平装)
by Carl Sewell , Paul B. Brown
| Category:
Customer service, Sales, Business, Entrepreneurship |
| Market price: ¥ 158.00
MSL price:
¥ 138.00
[ Shop incentives ]
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| Stock:
Pre-order item, lead time 3-7 weeks upon payment [ COD term does not apply to pre-order items ] |
MSL rating:
 Good for Gifts |
MSL Pointer Review:
A readable, concise and practical book provides simple, yet profound business principles that will empower your business success.
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AllReviews |
1 Total 1 pages 5 items |
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From the Publisher, USA
<2008-04-22 00:00>
The art of developing the long-term customer relationships that are the lifeblood of every successful enterprise. |
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Harvey Mackay, author of Swim With The Sharks , USA
<2008-04-22 00:00>
Sewell's fundamentals are to an entrepreneur what the three R's are to a teacher...required reading. |
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Marc Hines (MSL quote), USA
<2008-04-22 00:00>
Sewell really practices what he preaches.
I had made a visit to two of his dealerships in Dallas; after seeing his operation I HAD to read his book. Both his customers and his employees are fanatically loyal - for good reason.
Carl's view of customer service is very different; in fact he does not have (or need) a 'customer service' department. Instead they create systems to avoid problems in the first place, and each employee (associate, really) is empowered to solve the few problems that do come up on their own.
It's an easy read and a real eye opener. |
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Gill E. Wagner (MSL quote), USA
<2008-04-22 00:00>
Have you ever heard about a person who bought a $2 painting at a garage sale only to discover it's a long-lost Rembrandt worth about $30 million?
Well Cindy, my wife, didn't exactly find a Rembrandt at a local garage sale, but she did pay only $.50 for a book that, in the right hands, could very well be worth the same $30 million.
I honestly have no idea how Customers For Life slipped past my radar when it came out in 1990, but I'm sorry I didn't read it then, because if I had, I can guarantee you that I'd have doubled my income as a result of following the advice in this book.
Read the many reviews I have on this site, and you'll quickly find that I usually disagree with at least one or two key concepts each author is trying to convey. Not so with Sewell's masterpiece -- I can honestly and literally say I agreed with every single word.
If you have customers, put Customers For Life at the top of your must-read list.
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Adam D. Straseske (MSL quote), USA
<2008-04-22 00:00>
This book does a great job of giving useful and easy to implement information to anyone who wants to increase customer satisfaction and referrals. The author writes from his personal experience in the automotive industry.
It is easy to read and even gives a checklist at the end of each chapter with the points or lessons of the chapter. Although some of the examples seem obvious, I find they are almost never followed. I think anybody could gain financially from reading and following the ideas given in this book. I would recommend this book to anyone who is serious about increasing client loyalty and referral business.
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1 Total 1 pages 5 items |
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