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Winning Results with Google AdWords (Paperback) (平装)
by Andrew Goodman
| Category:
Business, Sales, Google, Adwords |
| Market price: ¥ 268.00
MSL price:
¥ 248.00
[ Shop incentives ]
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| Stock:
Pre-order item, lead time 3-7 weeks upon payment [ COD term does not apply to pre-order items ] |
MSL rating:
 Good for Gifts |
MSL Pointer Review:
It is a well-written manual by a true thought leader. A must-buy for marketing professionals and Internet entrepreneurs alike.
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AllReviews |
1 Total 1 pages 6 items |
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Dan Penford (MSL quote), Canada
<2007-06-18 00:00>
I followed the advice given in the book and was immediately rewarded with a 36% website traffic gain. My clickthroughs increased from their existing rates (0.7 to 2.3%) to their current rates of (1.7 to 26.3%).
My only fear in recommending this as a "must read" book is that my competition will buy it!
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Colleen Sharen (MSL quote), Canada
<2007-06-18 00:00>
I found Andrew Goodman's book extremely helpful. I would recommend it to anyone interested in learning more about pay per click online advertising.
Not only does it have the critical "how to" information, but it helps the reader understand the changing nature of AdWords and how it has evolved over time. Goodman notes that as Google changes its AdWords product, some of the technical "how tos" will change, but the fundamentals of AdWords campaign management including setting objectives, understanding how the consumer searches, testing and measuring results will not change.
I've recommended it to several clients and friends, and would certainly highly recommend it to anyone considering spending time and money on an AdWords campaign. It will certainly shorten your learning curve.
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Peter Martin (MSL quote), USA
<2007-06-18 00:00>
I've been using Adwords for a year, but after just an hour with this book, I had tripled my click volume. After reading the whole book twice, I have a 3-page to-do list of ideas that should make things even better. I could have done with a little less of the history of PPC advertising, and as always there are the things you wish the author had covered, but on balance the book covers the right ground with an appropriate level of detail. Well written, well organized, and highly recommended for anyone involved with Adwords.
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Pauline Pageau (MSL quote), USA
<2007-06-18 00:00>
Any marketer, new or seasoned will walk away with some new methods and tips on how to get the most out of Adwords. It's to be expected that some information will not be current because of the nature of SE marketing. I personally found it quite useful with plenty of valuable insights that shed some light on some gray areas. Good job Andrew!
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Bernard Ablola (MSL quote), USA
<2007-06-18 00:00>
Andrew's book on Google Adwords is a good resource for both new and experienced users. I enjoyed the beginning chapters about the history of paid search, which covers Yahoo, Google and MSN. It helps you appreciate and understand the opportunities of this growing industry.
The strategies regarding keyword research and writing winning ad copy are valuable, especially if you are managing your own campaigns. The PPC market is very competitive and every advantage separates you from the rest. His AdWords Campaign Strategy Checklist is a great tool to use if you manage campaigns for other companies or act as a PPC consultant.
I have purchased plenty of books, courses and ebooks on the subject of Search Engine Marketing and Paid Search Listings. Andrew's passion for Search Marketing is clearly defined in this book and his research.
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Raymond Allen (MSL quote), USA
<2007-06-18 00:00>
I just got my copy, and finally, a real pro has done what was really needed. After years of books that were obsolete before they came out, poorly written, or just plain bad, now we have the first clear, complete useful Pay-per-Click handbook. Goodman is a good writer, and knows his stuff. As a business owner who uses Google Adwords, I have entrepreneurs asking me all the time what to do and how to do it. It's really not hard to get started, and I try to help them. And now, I finally have the perfect book to recommend. This book is all you need. Excellent! It even includes a clear, fascinating "history" of the various search engines-how they've grown, changed, imploded, disappeared, reappeared, etc. and it tells us exactly where we are now as advertisers interested in building our web businesses. A great new tool.
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1 Total 1 pages 6 items |
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