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Treasure Hunt: Inside the Mind of the New Consumer [BARGAIN PRICE] (Hardcover) (精装)
by Michael J. Silverstein, John Butman
| Category:
Business, Market, Consumer, Retail |
| Market price: ¥ 278.00
MSL price:
¥ 258.00
[ Shop incentives ]
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| Stock:
In Stock |
MSL rating:
 Good for Gifts |
| MSL Pointer Review:
Treasure Hunt takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. |
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AllReviews |
1 Total 1 pages 7 items |
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Harvard Business (MSL quote), USA
<2007-06-15 00:00>
Treasure Hunt...is not just about saving money-it's about gaining control, achieving goals, and attaining the things that matter... |
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Wall Street Journal (quote), USA
<2007-06-15 00:00>
Treasure Hunt has a strong sense of the shopping zeitgeist. |
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A reader (MSL quote), USA
<2007-06-15 00:00>
What a fun read! I see myself in almost every chapter...and anyone who loves to shop will find themselves as well. Unlike most business books, Treasure Hunt is filled with stories of real people...and each had me saying "aha, I do that! I love knowing that someone else stockpiles goodies from Costco, or shops for designer scarves on ebay just for the fun of collecting them. And I feel better knowing that I'm not the only one scrimping on groceries so I can splurge on a fancy hair salon.
What really sets Treasure Hunt apart, however, is that while it's a great read, it's also full of strategic business insight. It's a must for every CEO [as well as his Mom]. Silverstein is the first to actually come out and say that today's consumer has a mind of her own...and a damned good one. Today's shoppers, primarily women, are savvy about value and won't settle for less....and each has her own sense of what's worth trading up for...and what's not. It's about time some recognized how much demanding consumers are changing the marketplace. In this book, we shoppers finally have a voice...and a loud one. And Silverstein says if businesses want to sell to us...they better listen!
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Ba Orao (MSL quote), USA
<2007-06-15 00:00>
As a single guy in a medium sized city I was able to learn a lot of different tips and tricks about how to trade up and down for the present and the future. I also learned a lot about how habits I already have are influenced by the Treasure Hunt. [...] It made a great conversation piece with friends about how they unknowingly trade up or down in different aspects of their lives. I recommend it to anyone interested in marketing or business management both as a professional tool or a leisure reading experience. |
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Elizabeth Brightwell (MSL quote), USA
<2007-06-15 00:00>
I thought the premise of the book sounded interesting but I suspected that it might be a bit dry and dull but this book was very enjoyable. I was surprised to discover that my lifestyle of bargain hunting in some areas so I could splurge on others was so common. This book describes how the middle range of products is drying up and people want either super cheap or high end. It also discusses the business model behind companies like Aldi, Ebay and Bath and Body Works. Since reading this book, I find that I pay more attention people's shopping habits. The vast majority of people I know are described in this book. Plus, I found out about the great deals available at Aldi! Give this book a try - I think you'll really like it. |
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Rolf Dobelli (MSL quote), Switzerland
<2007-06-15 00:00>
Consumer behavior - especially in malls and restaurants - is made up of a complex matrix of facts, opinions and projections. Amid that maze, Michael J. Silverstein and John Butman deliver an interesting, in-depth guide to consumption. The authors clearly define and illustrate the sport of "treasure hunting," and then apply that term to an analysis of shoppers' activities in a variety of industries, stores and markets. Shoppers who read this will understand how and why they fill up their carts; businesses will understand why shoppers select certain stores and online portals. The book's greatest strengths are the profiles of actual consumers in the U.S. and abroad. The personal stories are fascinating, if sometimes repetitive. We highly recommend this book to consumers, retail executives and restaurant managers. It's a must-read for all.
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K. Westrich (MSL quote), USA
<2007-06-15 00:00>
Since it isn't applicable to my business, this was more of a personal education read for me. I found the case studies to be interesting and could relate my own personal shopping habits to the theory in this book. I definitely polarize between extreme bargain hunting and carefully thought out splurges, depending on the item. I do neglect the middle market, but I wasn't consciously aware of it until I read this book. I also feel like I learned some new bargain hunting tips from reading Treasure Hunt - I can't wait to venture into the dollar stores that are all around but I haven't yet explored, for example. I was interested to read some of the stories about various brands who have been thinking about and acting on these theories. I realized that I started shopping at Bath and Body Works only after their recent re-envisioning. I also learned about the "LG" brand that I've been seeing everywhere over the last six months but hadn't heard of before. I think this is a good book for anyone who makes and sells products and provides services - my friends and I certainly shop this way and there are some useful insights for businesses. It is also an interesting read for people like me who just like peering into the mind of the modern consumer.
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1 Total 1 pages 7 items |
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