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Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers (精装)
by Robert Scoble , Shel Israel
| Category:
Blog, On-line Business |
| Market price: ¥ 258.00
MSL price:
¥ 248.00
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| Stock:
Pre-order item, lead time 3-7 weeks upon payment [ COD term does not apply to pre-order items ] |
MSL rating:
 Good for Gifts |
| MSL Pointer Review:
Learn how blogging has changed business communications and what strategies businesses should consider when diving into the world of blogging. |
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AllReviews |
1 Total 1 pages 6 items |
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Gary (MSL quote), USA
<2007-06-05 00:00>
This turns out to be an excellent book on both blogging and business communications. I've been blogging for over two years and reading Scoble's for six months or so. I figured that the book would just be hype and evangelism for the media form. And, in fact, the first couple of chapters that are jammed with examples of good uses and results of business blogging sound almost too good to be true. The rest of the book offers an adequate balance and cautions.
My salary is paid by magazine advertising, so I have to make a disclosure, but I also have some marketing experience both with companies that could afford to advertise and that couldn't. If you stop reading after the first couple of chapters, you'd think that riches and success will be yours just for writing a blog. Wrong. It helps to have a good product or service, too. As an editor, I see a steady stream of presidents of small companies with no capital who think that one mention in a magazine will send thousands of customers their way even though they have no supporting marketing or sales support. I worked for a president like that once. He couldn't understand why we weren't millionaires overnight. But that's a little like hitting the lottery. There's a lot more to business success than a bright idea and a blog. Better use all the tools.
Take the advice from Scoble and Israel, but most of all try to capture their energy and enthusiasm. Blogging will not necessarily solve all your marketing problems, but properly used as they suggest, blogs can have a positive impact on your company. It can be fun, too. |
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Steve Rubel (MSL quote), USA
<2007-06-05 00:00>
Naked Conversations is the definitive how-to book on business blogging. Unlike other blogging books that focus on theory or the technology nuts and bolts behind it, Naked addresses the culutre. More importantly, they tell you how many businesses large and small have become part of it. I highly recommend reading it and then going out and reading as many blogs as you can so you can build on what they teach with real-time learning. |
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J Nork (MSL quote), USA
<2007-06-05 00:00>
This book is a wonderful exploration of the world of blogging. This isn't a book that tells you 'how to blog' but instead gives you cocreate examples of 'why to blog'.
The authors talk about how blogs are a wonderful way to carry on a conversation with your customers and build relationships. They describe in detail how blogging can give you the opportunity to boost your credibility in a world that is becoming more and more cynical of traditional marketing and PR tactics. |
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Brad Shorr (MSL quote), USA
<2007-06-05 00:00>
Fascinating book. Scoble practically invented blogging, and both authors are totally immersed in it. They know the bloggers, the technology, the history, and the culture. They don't know the future, but they make some pretty good predictions.
This book blew me away on several levels. Being new to blogging, I found their practical advice very helpful, if not indispensable. As an history hobbyist, I enjoyed their account of how blogging was born and eventually exploded in popularity. As a marketing and business consultant, I was fascinated to see how blogging is revolutionizing corporate communication and opening up opportunities for businesses of literally any size.
The book is not overly technical. I would highly recommend it to any business leader, whether he/she is interested in blogging or not, because blogs are going to change the communication rules for business. |
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Alberto (MSL quote), USA
<2007-06-05 00:00>
Great book. Made me think and consider things that I had not thought of before. Breaks down the importance of Blogging in today's business climate and makes this new paradigm shift much easier to understand by placing it in it's proper context.
A definite must-read for anyone having to do with communications in 2006. Highly recommended. |
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A reader (MSL quote), USA
<2007-06-05 00:00>
Naked Conversations breaks down the steps that need to be taken to have an outstand blog in today's over saturated blogs and websites. From the whys and how to write good blogs to avoiding bad ones the authors give many detail and practical information for the reader to dive into for a very strong understanding of how to produce the best blog out there. |
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1 Total 1 pages 6 items |
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