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Competitive Strategy, Techniques for Analyzing Industries and Competitors, with a New Introduction (精装)
by Michael E. Porter
| Category:
Strategy, Competition, Management |
| Market price: ¥ 408.00
MSL price:
¥ 368.00
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| Stock:
Pre-order item, lead time 3-7 weeks upon payment [ COD term does not apply to pre-order items ] |
MSL rating:
 Good for Gifts |
| MSL Pointer Review:
Written more than 20 years ago, Porter's masterpiece is the most important work on competitive strategy to date. |
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AllReviews |
  1 2 Total 2 pages 12 items |
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Dave (MSL quote), USA
<2006-12-25 00:00>
Understanding the strengths and weaknesses of your competition is the key to just about any field where success is winning over someone else. This book does an excellent job of showing how to evaluate your own strengths and limitations. Finding un-tapped markets and finding the best strategy to tap into them is what this book is about. The book also shows the pitfalls you can get into if you don't focus your market and market to everyone. Highly recommended to business students as well as seasoned businessmen. The sound basics taught in this book can improve the probability of success in your pursuits of profits. |
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Jeff Pierce (MSL quote), USA
<2006-12-25 00:00>
The value of this book is not for its groundbreaking concepts (as no individual concept is overly insightful) as many reviewers have implied, but rather for the framework it provides. Almost all of Porter's main points are patently obvious to a modestly educated reader (e.g., a firm can compete on either charging a lower price or if it doesn't charge a lower price, it must make a differentiated/better product). Most points made in this book do not go much deeper than that, and any given reader would intuitively know any isolated strategy that Porter lays out without reading his book. However, the book is great not in that it will change your thoughts/intuitions, but in that it will give you a well-structured overall framework for analyzing competitive strategy holistically. In other words, it combines fairly obvious conclusions/intuitions into one overarching strategic overview.
Most readers have noted the value that business managers can obtain by studying the text, but I can also see a lot of value that investors analyzing industries, or an individual company's position in an industry can get out of the book. |
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1 2 Total 2 pages 12 items |
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