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Forbes® Greatest Business Stories of All Time, 20 Inspiring Tales of Entrepreneurs Who Changed the Way We Live and Do Business (平装)
by Daniel Gross
| Category:
Entrepreneurship, Business, Corporate history |
| Market price: ¥ 218.00
MSL price:
¥ 208.00
[ Shop incentives ]
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| Stock:
In Stock |
MSL rating:
 Good for Gifts |
| MSL Pointer Review:
Insightful and inspiring stories of 20 entrepreneurs and how they changed their and our lives. |
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AllReviews |
1 Total 1 pages 6 items |
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Leng Hon Keat, Singapore
<2006-12-25 00:00>
I found the stories in the book very interesting. They covered a wide spectrum of industries and spanned over a long time frame. The stories clearly illustrated the most important business figures of the particular time and industry.
However, I thought the stories were lacking in detail to make it truly a great read. After reading the book, I felt that I was introduced to the great figures in business. But to know them better, I have to read another book.
For example, I knew something about Henry Ford before reading the book. In the story about Henry Ford, I found it superficial. However, in other stories that I was not familiar with the protagonist, like McGowan, I found the story illuminating. I never knew the telecommunications business could be so interesting.
As such, I recommend this book to people who want to know some of the greatest people in business. But to those who want to find out about the secrets to their success, the answer will lie in other more detailed books. |
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Jim, USA
<2006-12-25 00:00>
This is a quick read of 20 different stories that have historically and tremendously impacted all of us. This book is inspirational and instructional in content, and although I had heard many of these stories before I gleaned many ideas for my own business. The other issue I noticed is that these stories impacted the world and they all took place right here in the US, yet they continue to influence globalization today. |
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Zilda, USA
<2006-12-25 00:00>
I'm not a business-minded person, but after reading so many reviews here that complained about how "boring" this book is, I picked it up and read thru one story - about Ray Kroc and the founding of the McDonald's restaurants.
And what a great read! Such a quirky story, to follow the progress of the first guy to figure out the concepts behind assembly line fast food. Did you ever wonder how and why the food at McDonalds tastes the same everywhere? Or why every facility looks familiar?
Nowadays, factory-assembly line food production is old news to our jaded modern palates. But in the 1950s and earlier, it was innovative. And Ray Kroc was a pioneer in the development of the franchise restaurant. He made his millions scouting real estate locations for franchisees. And then he made their leases dependent upon their adherence to his ideas about what a McDonald's restaurant should be.
This was definitely a great story and an interesting read. I recommend this book. |
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An American reader, USA
<2006-12-25 00:00>
A great book about the people who made a real difference in shaping the present that we live in and influencing the future as it will become.
From Robert Morris to Bill Gates; the books take you on a promenade into their kingdoms. Explaining to the reader many valuable information about each "tycoon's" personality, enterprise, industry, and the general business environment in his particular era.
I personally enjoyed the chapters on David Ogilvy, Ray Croc, Sam Walton, Walt Disney, Joseph Wilson, Henry Ford and Harley Davidson.
The book portrays many successful personalities and companies that will be of interest to people in varying specializations within Business.
An enjoyable read and a good reference.
Also read Lessons from the Top and Radical Marketing.
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An American reader, USA
<2006-12-25 00:00>
This book gives a phenomenal review of the challenge that the industrial giants of our country have faced and how they have overcome them. It beautifully describes the triumph of will experienced from business leaders of all kinds from Ford to Gates. This is a book for anyone who plans on being the next billionaire of the 21st century. |
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An American reader, USA
<2006-12-25 00:00>
This book was very inspiring. It is a very quick read because all of the biography is concise and to the point. Some of the people I had never heard of before and that made it all the more interesting. I don't know whether I would have called it the greatest business stories of all time or not but they certainly are up among the best. Every story was great and very interesting telling how they started and where they finished up. Also how people borrowed huge sums of money in order to buy a business that wasn't making money at the time only to turn them around. Like the guys at Harley for example putting together $1 million of their own and then borrowing $81 million to buy the company. Unbelievable.
Everyone who reads this will enjoy it as it was written very well. You will learn some valuable business and marketing concepts from the leaders of industry. Anyone will enjoy this one especially if you don't have the time to read a long biography. This is a great place for someone to start if they haven't been much of a reader of biographies because this is full of true life people overcoming against the odds! |
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1 Total 1 pages 6 items |
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